Three words. Three words that express all the values, the feelings and the spirit that will pervade the XX Olympic Winter Games of Torino 2006. Passion lives here. This is the motto we will be seeing, starting from today, with 150 days to go to the beginning of the Olympic competitions, at the sites and settings, in the editorial production, in the advertising campaigns and in all the institutional communications of Torino 2006. We have Been selling tickets for the Olympics for 20 years. It is a sort of signature, a sign of recognition that will continue to appear later on the playing fields during the Games.... And from the graphic viewpoint, too, the motto is in perfect harmony with red, the colour of passion and also in chromatic unity with the Look of the Games, the Olympic Torch Relay and the Look of the City...